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CONSUMER · CASE STUDY ● Shipped

Regibee

One registry for every store, designed and built for my own baby shower.

Role
Sole product designer
Front-end developer
Timeline
Feb–Apr 2026
~8 weeks to V1
Domain
Consumer
Platform
Web & Mobile
Regibee live registry: a welcome page with panda illustrations and a 54-of-72 gifts-fulfilled progress bar on desktop, beside the mobile item list
Live registry · desktop + mobile

While preparing for my baby, my registry was split across Amazon, Walmart and Target, each with different prices and stock. So I designed my own registry app and built its front end: every item on one page, a way for friends to give secondhand, and a way for guests to cover things I'd already bought on sale. I used it for my own baby shower, where guests fulfilled 54 of 72 gifts.

My registry was split across three stores

I started where most parents do: registries at Amazon, Walmart and Target. But prices and availability varied. An item would be on Amazon but not Target, and the other way around, and nothing showed everything in one place. I wanted every item on one page, because that's how I actually planned what my baby needed.

There was also a gap between me and my guests. As the owner, I did the legwork: researching products, reading reviews, comparing prices and waiting for sales. Guests usually have much less context. They want to be generous, but they aren't always sure they're picking the right version or getting a good price.

Competitive landscape table comparing Regibee with Amazon Registry, Zola, MyRegistry, Babylist and Partiful/Evite on multi-store items, no-signup guests, cash funds, event planning, multi-occasion support and owner reimbursement
Competitive landscape: no one combined multi-store items, no-signup guests and owner reimbursement

Designing around how people actually give

01One registry, any store

Owners paste a product link from any retailer and the item fills itself in: title, image and price, with sales tax estimated from their zip code. If a store blocks that, they can enter it by hand. Guests see the whole list in one place, and each card shows where to buy it.

Registry item grid with a category side nav; cards show purchase status, open-to-secondhand condition tags, price and Shop / Gift this actions
Registry home: category nav, status tags, secondhand-condition badges

02Open to secondhand

Baby gear usually gets outgrown long before it wears out. Something that was useful to me for one season isn't anymore, but that doesn't mean it should be thrown away. So any item can be marked "open to secondhand," with the lowest condition I'd accept: like new, very good, good or fair. Friends can clear out what they no longer need, new parents save money, and the registry still tracks where each gift came from and what's still needed.

Several parents gave us registry items secondhand, and we still use them today.

Three registry item cards marked open to secondhand: a changing pad open to like-new condition and a sound machine open to good condition, both already purchased by guests, and a crib open to very good condition still available
Open to secondhand: like new, very good or good, and two were already gifted

03Bought on sale, covered by guests

I bought a good amount of items on sale before the shower, which helped me feel prepared. Most registries mark those items as fulfilled and drop them, so the parent misses out on help and guests lose a chance to give something useful.

In Regibee, those items stay on the registry, marked "Purchased by parent," and guests can cover the cost by paying us directly. They don't have to wonder whether it's the right version or a good price, because I already made those calls. It lightened the financial load on us as parents, and guests still got to give something we truly needed.

The wording mattered too. The button was first called "Cover the cost," and guests told me it was confusing. I renamed it "Gift this," which made it feel like giving a gift.

A stroller and car seat system card tagged Purchased by parent with a green Gift this button, beside the dialog a guest sees: Great taste, Denise and Brian found a deal for this one, with the amount, payment methods (blurred), name, email and message fields
A stroller I bought on sale stays giftable, and guests pay us back directly

04No account needed to give

Guests visit a registry once, maybe twice, so they shouldn't need an account. They enter a name and email, claim an item and they're done, with a thank-you moment and a direct link to buy it. Reservations update in real time so two guests can't claim the same gift. Cash funds work the same way: guests pledge an amount and pay the family directly.

Mobile gift-giver flow: scroll the registry, review gift funds, tap Gift this on an item, and the purchase-and-gift form opens
Gift-giver flow on mobile · browse → Gift this → confirm, no account
Contribute to General Baby Fund modal: payment handles, amount, name, email and message fields
Cash fund contribution: guests pay the family directly, no account needed

From Figma to a live app in about eight weeks

I designed every screen in Figma first, then built the front end myself, matching the code to the designs component by component.

  • Stack: Next.js, Supabase and Tailwind CSS, deployed on Vercel
  • Component library: built on React Aria for accessibility, with Untitled UI patterns, and documented in Storybook
  • AI-assisted: I built with Claude as a pair programmer, which let me ship working features while staying focused on the design
Create Your Registry form beside the category navigation and three item-card states: most wanted, already purchased by guest, and purchased by parent
Create-registry onboarding, category nav and item-card states from the component library

Used for my own baby shower

Regibee is a live product at regibee.com, and anyone can sign up. I took it through a complete real-world run as the host of my own baby registry: 72 items and two cash funds, with guests claiming and buying gifts directly through the app. Guests told me the registry was easy to navigate, and they liked the clean UI.

Live
Open sign-up at regibee.com
54 / 72
Gifts fulfilled by real guests on my own baby registry (75%)
~20
Sign-ups so far, none yet used it end-to-end

Helping more hosts get started

The next step is activation. About 20 people have signed up, but so far I'm the only host who has taken a registry from setup to a finished shower. I'd like to help new hosts get from sign-up to a registry they've shared with guests.

Later, I'd like to expand beyond baby registries to weddings, birthdays and other milestones, and add event planning with RSVPs so one link covers both the party and the registry. The wording would need the most care. "Reserve" works for a baby registry but feels transactional for a wedding, so each occasion would need its own labels.

Product roadmap: Universal Registry and Collaboration shipped, Multi-Occasion in progress, Event Planning planned, Payments and Scale in the future
Roadmap: V1 shipped, multi-occasion in progress